Strategic cost management is the process
of reducing total costs while improving the strategic position of a business.
This goal can be accomplished by having a thorough understanding of which costs
support a company's strategic position and which costs either weaken it or have
no impact. Subsequent cost reduction initiatives should focus on those costs in
the second category. Conversely, it may be useful to increase costs that
support the strategic position of the business.
It is almost never worthwhile to cut
costs in strategically important areas, since doing so reduces the customer
experience and therefore will eventually lead to a decline in sales.
Consequently, management needs to be involved in cost reduction activities, so
that they can provide input regarding how certain costs must be incurred in
order to support the competitive position of the firm.
Strategic cost management is a
continuing process, since the strategy of a firm may change over time. Thus,
certain costs may be sacrosanct when one strategy is being used, but can be
readily eliminated when the strategy shifts.
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